You’ve just spent the entire night putting the finishing touches on your newest blog post, foregoing sleep to make it absolutely perfect.
Then, before going to bed, you hit publish, hoping in the morning to wake up to 1000s of shares and backlinks.
The next morning, you check your stats, and you’ve got 3 page views, and 1 nasty comment from someone who thinks you should delete your blog.
I’ve been there, and I know it sucks. You pour your heart and soul into your blog, and get no results.
This used to happen to me every time I published a post, and that’s why I stopped updating this site for a 5 year period.
That is, until I re-educated myself and learned how to truly promote my blog and its content.
So now, whenever I slave away on an article, I know my job is not done.
Once my article is published, I need to promote the hell out of it to ensure it gets shares, backlinks, and all the other good stuff that comes with running a successful blog.
I’ve put together a proven list of the steps I take, and the steps experts take to promote their blog every time they publish a new post.
Thanks to these techniques, for my most recent article on starting a blog that makes $124k/month, I was able to garner over 589 shares.
And 97 backlinks from 47 referring domains.
(I redirected my URL from HTTP to HTTPS so that’s the reason I’m showing you two screenshots.)
So I hope you believe me that this list of blog promotion methods does indeed work, and it will work for you.
But first, let me share with you a trick on how to optimize your URL and title tags to outrank your competitors.
I created this article with the goal of making a resource that’s better than anything else out there.
KissMetrics has an existing article that lists 17 ways to promote your blog’s content:
Since this article has been around for awhile, I needed to figure out what it ranks for.
So I entered the URL into Ahrefs to view its keywords
As you can see this article ranks for “how to promote your blog”.
If you notice their URL, it has “advanced-methods” as the target text, which really has nothing to do with promoting your article.
Now that I know this keyword is ranking for them, I do one more check in SEMrush to see how much volume there is and if there’s any other related keywords I can include.
Looking above, you can see the exact match keyword is my best bet, and now to optimize things, I’ve set my URL as follows:
And in my title tag, I’ve optimized it for this keyword. Notice I put the keywords towards the beginning of the title.
How to Outrank Your Competition By Picking the Right Permalink Click To Tweet
Now let’s get to the list of 28 techniques you can start using right now to promote your articles after they’re published.
1. Use SumoMe’s Welcome Mat Plugin to Get 2X Email Subscribers
SumoMe is a suite of tools that helps you get more shares, subscribers and conversions from your website.
The Welcome Mat is designed to get email signups when users visit your site (you may have seen it when you landed on this article).
The plugin is free to use, and offers a $20 upgrade (which I’m using), to get access to the design you see below.
To configure SumoMe, install the plugin on WordPress, then enable the Welcome Mat option.
Make sure to plug in your call to action, and connect it to your email provider (I’m using Aweber which has built in connection).
Once your subscribers enter their email addresses, you’re going to want to send them somewhere to confirm their subscription.
Enter in your “success” URL, here’s my confirmation page.
Pro Tip: Once you get someone to join your mailing list, you still need to push them to the finish line.
I’ve been using Aweber for the past 7 years, mainly because it has excellent deliverability, is affordable, and super easy to integrate.
Part of what gives Aweber great deliverability is that they use double opt-in for all emails. So once a user signs up for my list, I need them to confirm their email.
To get users to confirm their email, I offer them another Bonus Insiders’ Guide.
Since all confirmation emails are different, I also show people exactly what mine looks like to make it easy to confirm.
Finally, to keep people on my site, I offer them my 3 best articles to read next.
2. Reach Out to Influencers by Using “Top XXX Blogs” List
Once you’ve published your article, unless you’re a major brand, you need somebody with real reach to get your article in front of your potential readers.
Influencers have reach, and are constantly in need of new, compelling content (and that’s what you just created with your article).
Now we just need to find the influencers and let them know about our content.
Since my article is related to social media/seo, I did a search for “top social media blogs“, and found a list of 10-20 great posts that list at least 100 bloggers.
From there, I went to each of the pages, and use the LinkKlipper Chrome plugin, which allows me to download all links on a page.
I then import those links into a Google spreadsheet for processing.
I import all of my contacts into Pitchbox, and it helps me automate my outreach efforts.
Pro Tip: Here’s an example email template I use:
You may have an influencer in mind already, or you may need to do a bit of research beforehand, but the added bonus of having a direct quote from someone who already has some pull in your niche will take your post from zero to hero in no time.
Influencer quotes do a few things for your piece. For starters, they add some validity to what you are saying. Beyond that, even the most famed influencers will appreciate a little free promotion. You are able to promote your article with their name, and in return they receive a quote and link to their website in your blog post. It’s a win-win situation.
Now let’s discuss how to find these influencers.
Chances are that you already follow a few bloggers in your niche. If that’s the case, you can feel free to reach out to them either via social media or an email. I suggest email, as there are no character limits and your influencers are more likely to get back to you in a timely fashion.
If you have no influencers in mind, however, don’t worry.
Products like BuzzStream, which more or less allow you to find influencers, are well worth their money.
Buzzstream allows you to choose your influencer by any number of criteria, such as their Twitter followers, location, domain authority, etc.
If you do not wish to pay for the service, they do offer a free option here. It should be noted, however, that you cannot narrow down your results unless you pay.
Choose several influencers that you feel are a good fit for your blog, email them, and patiently await their response. Make sure that the body of your email thoroughly explains what you want from them and how you feel they can help heighten the quality of your post.
Once they agree, don’t be afraid to email them the final result and suggest that they share the post if they’d like. More free promotion for you!
4. Use Buffer to Hijack Influencers’ Content to Get Shares for Your Own Article
All of your competitors are on social media. They all have Twitter, Facebook, Google+, Snapchat and whatever else is the hot medium of the moment.
So to make your content standout, you have to do more than simply tweet about your article once it’s published.
Buffer is one of the tools that will help you stand out from the crowd and get your content noticed.
Within your article, you should have linked to authority articles related to your content.
So if you look in this article, you can see I linked to a great resource from ProBlogger related to building infographics.
Most people would take the link, add it into Buffer, and set it up to be sent out. But wait…
This Is How You Hijack The Tweet to Drive Conversions for Your Site
If you followed the “normal” promotion on Buffer, people will see your tweet, visit your linked to site, and start browsing that site’s content, and most likely forget about you.
But thanks to Snip.ly, you can keep your message in front of your prospects while they browse your recommended article.
Here’s How to Use Snip.ly to Hijack Influencers’ Content
First, create an account with Snip.ly, it’s free.
Once you’ve built out your profile, your next step is to add in the article you want to be snipped.
Then, add in your Call to Action.
This can be anything, a link, a quote, or an email signup (if you sign up for their paid plan).
Pro Tip: If you make your call to action link to a Lead Magnet, you can collect email addresses using Snip.ly
Then, Once You Have Your Snip.Ly Created, You Want to Schedule It Out Using Buffer
I queue my posts up to go out over Twitter, LinkedIn, and Facebook.
And once I’ve got my first Snip.ly setup, my next step is to go through the rest of my article and repeat the process.
Since this can be a repetitive process, what I suggest is hiring someone to do this work for you.
How to Hire a Social Media Assistant from Upwork
I recently hired someone from Upwork and am paying them $6/hour to get this work done.
It’s the best money I’ve ever spent.
Pro Tip: Use Buffer to Create Your Posting Schedule
Buffer will tell you the optimal time that you should post your content to increase the chances that someone will see and click.
My best posting schedule is 5 times over a 2 day period.
If you are unfamiliar with the concept behind an infographic, it is a visual representation of information, data, and statistics. This information is portrayed in a picture of sorts so the information within it is more easily understood and skimmed by the person viewing it.
Instead of reading paragraphs of bulky text with no end in sight, a person can merely glance at an infographic and receive the same data in a more time efficient manner.
This works great for promoting your content. People are far more likely to look at a visually stimulating infographic than they are to sit down and read a 10 page blog post.
Unfortunately, many of us (myself included) are not all that talented in the way of graphic design.
To remedy this, I introduce to you Fiverr.
Here, freelancers offer their work for cheap — typically just for, you guessed it, $5.
All you have to do is provide them with the information you want in the infographic and they will turn it into a visual work of art.
From there, you can promote your infographic on social media and link your written post as a “complete guide” for those who want a more in depth analysis. Voila!
Update: Here’s the most recent infographic I had created, this is the designer I’m using.
If you want extra bells and whistles you should expect to spend about $25 on your infographic, which is still a complete bargain.
Pro Tip: Once you create your infographic, upload it to Imgur.com to get an extra backlink.
LinkedIn is an invaluable tool for your blog’s promotions. There are so many ways that you can promote yourself and your message on the site, but we are going to focus on just two.
For starters, LinkedIn offers “groups” that members can be a part of. I don’t particularly suggest that you join the very first group you find in your niche, however, and instead that you shop around and look for one that is both active in posts AND comments.
If you join a group where everyone promotes and no one reads, you are basically wasting your time. If you can find one where most posts get at least one comment, you are virtually guaranteed to garner a little more traffic to your site.
Another way that you can go about using LinkedIn as a promotion tool is by sending direct messages to those people you feel would find your blog post particularly informative.
If there is an influencer out there you’d like to share your post with, Linkedin is a great way to bridge the gap and reach out to them.
Don’t be afraid! Remember, people are just people at the end of the day and even if they never respond, you can feel confident in the fact that you tried.
Yes, it is important for you to promote your content on your own social media accounts. But that is only half of the battle.
The other half – sometimes the more difficult half – is to get OTHERS to share your content on their social media accounts.
The fact of the matter is that people will share information that they find to be particularly helpful and informative. You, as the blogger, need to make that sharing experience easy for them. Having “social share” buttons right in your article (whether it be above, below, or off to the side) will make all the difference.
If all a person has to do is click the button that represents their social media forum of choice to automatically link the article, they are far more likely to do it than if they have to copy the article, go on the social media website, paste it, etc.
For those of you unfamiliar with WordPress techniques, you’re going to want to add a widget from your Customization screen.
It isn’t too difficult to do, and the set up should only take you a few minutes in exchange for a lifetime of more social media shares.
If you want to add social media buttons to your WordPress site, click here to find out how!
8. Reach Out to Link Roundups And Get Them to Include Your Article
Link roundups are useful. I read the Launch Ticker, which is a daily link roundup of important news stories in the startup world.
So needless to say, link roundups are a viable resource for readers and publishers alike. And what do these curators need?
New, captivating articles to share.
That’s where you come in.
You just created a new, engaging piece of content, and you need to get it in front of them.
How to find link roundups in your niche:
Enter the following into Google:
“link roundup” + your industry
“weekly link roundup” + your industry
~KW + “link roundup”
“KW” + inurl:roundup
“KW” + intitle:roundup
Here’s the search results for ~marketing + “link roundups”.
Repeat the process above until you have a list of 100 or so blogs.
Then, take your list of 100 blogs, and import them into Pitchbox.
Once they’re in Pitchbox, you can start your outreach. Pitchbox has built-in contact matching, so you don’t need to do the legwork of constantly hunting for new email addresses.
Pro Tip: When searching on Google, make sure to set your results for everything in the past 3-6 months to ensure you are reaching out to active roundups.
If you are a blogger, then search engine optimization should go without saying. It is one of the first things you are told to do when starting your blog because it can be the difference between you receiving a ton of hits from search engines and none at all.
Because most blogs are run on WordPress, I feel it’s important to discuss Yoast SEO. Easily the most popular SEO plugin on the web right now, Yoast makes search engine optimization painless and easy for the blogger.
Just in case you are unfamiliar with how the plugin works and you want to get started, I really think you should take a look at this in depth tutorial that will teach you everything you need to know about SEO and Yoast.
Anyone who says that they became successful in the blogging world completely on their own either has a wildly inflated view of themselves or they’re lying.
Having someone (or several someones) on your side helps. Period. That’s why I suggest forming your own little bloggers clique/wolfpack/whatever you want to call it.
First, you must find other bloggers in your niche who have some success, but not TOO much success. You want them to be able to benefit from this partnership as much as you do, which means that they can’t already be at their peak levels.
To do this, I usually Google the niche I am looking for + blog. From there, I search for blogs that have a few comments per post (2-10 for the most part) and leave them a lengthy, in depth comment.
A few days later, shoot them an email.
In the email, you should be sure to mention that you appreciate their work. Cite something specific in one of their posts and leave another rave review. Then hit them with your suggestion.
“If you would be up for it, I think we could work something out where we comment each other’s posts to add some validity and garner traffic to our blogs.”
Boom. If they see the time and effort you put into your comments, they will most likely agree. If they don’t, it doesn’t hurt to try.
Once you have your blogging wolfpack, you are guaranteed comments. Comments on posts prove to readers that you have a following and that adds some merit to your words. Free publicity!
Chris from SearlesGraphics has a great post on how you can build a wolfpack in-person by utilizing meetups.
11. Look at Your Competitors Backlink Profile for People Who Linked to Them That Should Link to Your Article
There are a ton of people who have written blog posts related to “how to promote your blog”, so what I did is plugged in one of the top ranking sites into Ahrefs.
You can see this article has 221 backlinks from 60 referring domains.
Look what I found.
That’s a roundup post that linked to my competitors article.
Since the name is “Fetching Friday”, I never would have found it using the keywords “marketing roundup”.
So now, the next step is to reach out to the author of the roundup and ask them to include my link.
Here’s the email I used:
12. Reach out to people with similar interests on Twitter and suggest they take a look at your blog.
Twitter’s Advanced Search option is a great place to find a few potential followers. Simply search your niche and @reply to those you think could benefit from your content with a link to your article and some information about yourself.
Twitter’s 140 character limit is something of a blessing in disguise because it forces you to make your messages short and concise. You most likely won’t lose a potential reader because they don’t feel like reading what you have to say – literally all they have to do is glance.
I will say, however, that there is a right and wrong way to go about doing this.
Not too long ago, I was browsing through entrepreneur and reality star Wes Bergmann’s Twitter feed and came across a rather nasty exchange between him and someone trying to promote their material to him.
It turns out that MedGift was a company run by Wes’s deceased close friend (so close, in fact, that he referred to her as his ‘sister’ in another related Tweet) — and our struggling promoter was trying to bribe the influencer into watching this seminar video by donating money to the company.
No. Just no. No no no. And no again.
It is one thing to promote your content, but it is something else entirely to do so rudely. Use twitter to reach out to people, but do not harass them… And please, please please do so tactfully!
For more on Twitter strategy, check this in-depth guide:http://timfelmingham.com/twitter-traffic-guide/
Bloggers are busy people, so it shouldn’t be all too surprising that they sometimes rely on their peers to get some posts out.
Guest contributions are not at all new, but they have risen in popularity over the last few years.
Plus, webmasters love when you can create content for them that is easy to read, and lends itself to sharing.
Here’s how it works: Let’s say I have a blog and I want to be featured on a more successful one. I will email the blogger that I want to be a part of with a few compliments about their blog and a solid idea for a post. In the contents of the email I will make sure to get my point across very clearly without dragging on for too long. Then I wait.
Chances are, if the idea is something the blogger has brushed upon in the past (if they have a ‘how to start a Youtube channel’ blog post, I may want to consider writing a ‘how to get Youtube subscribers’ guest post to coincide with it), they will agree.
Your guest contribution is great free promotion for you, your writing, and your blog itself. For more information on guest contributions and how to increase your chances of becoming a contributor, check out this post by Econsultancy.
14. Make sure to link to your new post in some of your most popular pieces with Yet Another Related Post Plugin.
It is your job as a blogger to know which of your pieces have done the best. This is why analytics tools like Google Analytics even exist.
If you know what posts do the best, either through social media shares, views, comments, etc., then those posts should be your main focus. The vast majority of popular blogging sites feature a section at the bottom of the screen with similar articles. It is up to you to include your new post in those articles, and to promote yourself through your most popular posts.
WPBeginner has a great post that details some of the best “related post” plugins in the WordPress marketplace right now, so if you don’t have one installed already I suggest you check it out.
I recommend Yet Another Related Post plugin, as it’s easy to use, simple to customize, and looks great.
The plugin you choose is ultimately up to you and your blog’s specific needs.
As long as people are viewing the popular page, they will at the very least see a link to the new post. From there, they are more likely to click than if you were to rely on them going to your blog’s main page and seeing it for themselves.
While doing a bit of research for this article, I cam across this blog post by Ian Anderson Gray. The thing that surprised me the most is that he answered every single comment I could see – not just with one or two words, but he provided his readers with thoughtful commentary when the situation called for it.
Even better is that the article was written over 3 years ago, but Ian continues to reply to comments and engage his audience.
This keeps conversation flowing, keeps the post relevant, and entices readers to share. It is always important to talk to you audience and hear out their thoughts and complaints, not only so you can come across as approachable, but so that you can promote yourself and your brand as well.
If you have a loyal list of email subscribers, just about the best free promotion you can get is from within your newsletter.
It doesn’t have to be a big deal, either. Abby, the owner of JustAGirlAndHerBlog, does little more than leave a small description and a link to the post.
This is a great idea because it allows your readers (who are already dedicated to your work because they took the time to subscribe) to get the information brought straight to them.
If you don’t have the tools yet, be sure to go through these steps to find the best email marketing software for you.
Once you have set up your email subscriber list and are trying to grow it, check out these tips on how to help it grow.
Pro Tip: Be sure to send your blog to others that do aggregated newsletters on the subject as a suggestion too, as that will help you reach a new audience outside of your own subscriber list.
Remember when we discussed promoting your content in a LinkedIn group? You may want to consider doing the same on Facebook.
The social media website has ‘groups’ for just about everything these days, so it will be quite easy to find a group in your niche. From there, join the group, comment around a bit, and promote your new posts accordingly.
It may not be the difference between 0 hits and 1,000, but it will help generate some buzz to your article… and most likely provide you with a new reader or two.
Content communities are a great way to get your work out there. Sites like Inbound, which is a content community for marketers, rely on submissions from users like you to promote helpful posts.
The majority of posts receive many comments… Sometimes in the hundreds, which makes it the perfect place to be ‘seen’.
Here’s the thing, though: You cannot join and pimp out your own work in a shameless self plug. The community members won’t much appreciate it. If you are going to join a content community, you need to actually dedicate yourself to BECOMING a member of said community. Comment around. Post helpful articles. Partake in conversations.
From there, you can of course promote your own stuff as it pertains to the conversation.
Pro Tip: When adding your article to Inbound.org or any similar site, make sure to write a custom summary and include any image assets you have (or get them created on Fiverr)
I know what you’re thinking. Reddit has a bit of a reputation. They’re kind of news, they’re kind of not, they’re part message board, part social media, and they’re 100% brutal when provoked.
This forum style message board is awesomely loyal to its members, but totally brutal to outsiders. If you show up in your niche’s sub reddit with 0 posts, 0 comments, and nothing to add except self promotion, you’ll probably be eaten alive and laughed off of the entire site.
But, like we said with the content communities, if you dedicate yourself to trying to become a member, your posts will be well received and they will support you through thick and thin. Once you’re “in” with the Reddit crowd, they’ll be some of the most helpful promotion you could ever get.
Pro Tip: These are the sub-reddits I used to promote this article:
To find the subreddit for your article, simply Google, ie “content marketing reddit”.
By promoting my article on Reddit, I got 195 visitors.
No one WANTS to resort to purchasing ads and paying a pay-per-click premium, but it isn’t the end of the world either.
Purchasing ads on sites like Facebook can increase your traffic exponentially. While costly (you may be spending anywhere between $2 and $5 for every person that clicks your site from those ads), this may be something you want to consider if you are looking to make a bold impact.
It doesn’t only work on Facebook, either. You can pay for advertisement across most social media platforms, including Twitter and Instagram!
Sites like Taboola were invented solely for this purpose. Paid advertising, while it may seem like the easy way out, is sometimes the best option to get your name out there and noticed.
For a great full guide on how paid social media works, and how you can get started in purchasing these advertisements, I suggest you check out QuickSprout’s guide to it right on their blog.
If you want your content to be seen by an entirely new audience, changing the format is the way to go.
Just as we discussed turning your blog post into a Youtube video, you can reap the benefits of turning it into an online presentation as well.
Although it may not seem it, online presentations have a wide audience.
According to Alexa Traffic Ranks, SlideShare, the go-to place for online presentations, is ranked 175th in the world, and 88th in India.
This means they get some serious traffic – and that means you would get some serious views.
As important as your blog post is, you want to get it out there for an optimal number of people, and this is how you do it.
Niche forums exist everywhere. It’s just a matter of finding the forum that is right for you and the content you wish to promote.
As we explained with Reddit and other communities, most of these forums don’t take kindly to self promoters, so you may have to get your hands a bit dirty and dive in to the forum world.
Trust me, it’s well worth it. If you find the right forum, you can be involved with thousands, if not HUNDREDS of thousands, of people.
Contributing members post their content all the time, and the reception is usually overwhelmingly positive. In joining these forum communities, you are joining a family of sorts and opening yourself up to the opportunity to have all of these people read your content and offer honest feedback.
To find a forum, I did a simple Google search of my niche + “forum” and looked through various options. Once you find the forum for you, get to posting.
Although there is no law that states you absolutely must cite the sources you use to get your information on the internet, it’s still the polite thing to do.
It could also get you a bit of promotion, too.
If you find a blog post particularly helpful, and you end up linking to that post in your article, there is absolutely nothing wrong with sharing that article with your source.
In some ways, it’s a way to say “thank you” and to let them know that their information helped you to create something else. If you notice, each one of these points has a link to a blog post I received these tips from for this exact reason.
Of course, there’s always the chance that your source may want to share the article as well, since you were able to build off of something they said.
If they do that, you have succeeded in getting a little bit of free promotion. Even if they haven’t, you still let them know that their work didn’t go unnoticed or unappreciated, and that’s something all bloggers would like to hear every once in a while.
We’ve already gone pretty in depth on the importance of weekly link roundups, and have discussed how you just might be able to get included in one.
But what if you were to make one for yourself?
Obviously it’s unfair to create a post solely to promote your own articles, but if you put the work into creating a weekly roundup of your favorite niche articles, there is no reason that you can’t logically include your own somewhere in the post.
These weekly roundups typically include somewhere around a dozen articles. If you take the time to find the best and promote them, you are making a very easy opportunity to promote yourself as well.
Plus, everyone likes being promoted! If you promote others, they may just feel so inclined to promote you in the future as well. It’s a mutually beneficial relationship for all.
Repurposing old blog posts onto websites can sometimes be more effective than writing an entirely new one. Sites like LinkedIn allow members to write blog posts, so why not take something that you know works and promote it there?
You can and should link to the original article on your blog in the first sentence or two of your repurposed post. Why? So people know that this is not an original, and that they can go to your blog for similar information if they found this piece helpful.
I also recommend changing the title of the post slightly so that it doesn’t get confused for a duplicate. Although the two posts are the same, you want them to be recognized separately by search engines.
You can turn lengthy posts into short lists, old speeches into new articles, and infographics into tutorials. Repurposing old posts is a great way to get your name out there, promote yourself, and stay relevant without stressing over research of new content.
Pro Tip: When you syndicate your content on Medium or any other source, make sure to add in a lead magnet to capture leads directly from the page.
26. Find broken links similar to your article and suggest they be replaced with yours.
I’ll admit it: This one is a bit of work. But hear me out for a minute.
Professional bloggers absolutely loathe broken links. Not only do they bring down the validity of an article, but they also bring down the aesthetic. If someone can’t click a link, they are losing out on valuable information.
This is why it is so important to check for broken links. Let’s pretend for a moment that I wrote an article on how to write the perfect resume. Now let’s pretend that a popular blogger wrote an article about how to guarantee you’ll get an interview. In the article, the blogger links to a resume writing tutorial, but the link is now broken.
Knowing that I have a helpful article that could work in its place, I can email the blogger and suggest that my link replace the broken one.
To find broken links on a website, all you have to do is go to a broken link checker and scan the site of your choosing.
All broken links will appear, and you will know if any of your content can replace the broken ones.
If they agree to replace the broken link with your working one (and let’s face it, they probably will because no one wants a broken link), that means free promotion for you!
Videos are going to inevitably appeal to a completely different audience than your actual blog post would. Some people, for one reason or another, simply do not like to receive their information from a blog.
You can easily remedy this by creating a video and uploading it to popular video sharing sites like YouTube and Vimeo. All you have to do is create a video, upload it with relevant keywords, and wait for the views to start rolling in.
You will reach people who may have never heard of you otherwise all because you dipped your toe into another media forum. This is free promotion for you, your site, and the hard work you’ve done at its finest.
If you need a little help to get started, watch some YouTube videos in your niche and get a feel for how others are doing it.
If it’s the technical aspect that is troubling you, here is a great tutorial by Digital Trends on how to make a YouTube video for yourself.
28. Consider syndicating your content with Scoop.it.
The main reason that syndication is at the very bottom of this list is because it is a hot button debate among bloggers on the internet.
Some believe that it’s a great idea to get your content seen. Others, however, feel that syndication is pointless as it only draws attention to your content as opposed to your blog.
The main issue with syndication is that the vast majority of blogs that feature your piece are going to be higher ranked than you are, thus drawing very little attention to your lesser known blog.
Sites like Scoop.it, which pulls content from various places for a targeted audience, are a great way to start syndicating your blog posts. Just make sure that you are accepting the syndication for what it usually is: Promotion of content, not your blog.
29. Seek out people who could use you as a source.
Let’s pretend for a moment that I wanted to implement this strategy to promote this exact blog post. First and foremost, I would search Google for articles that are similar to my own.
Google has this very cool feature where you can see when some posts were published. The reason this is so important is because we want to find posts that are old and potentially out of date.
The internet changes at the drop of a hat. Websites come and go, and very few products have the longevity that they used to. So, if we were to find a post on promoting blogs from 2011 or 2012, there is a good chance that the information provided inside of it would be out of date.
From here, you have two options: If the website is still being updated regularly, you can email them with your article and say that you were inspired by their (outdated) one. There is a good chance that, so long as the information is correct and relevant, they may be willing to share it.
If the website is no longer kept up with, you may want to consider leaving a comment on the outdated post itself so that others who are seeking this information will see your updated one and potentially click.
If you managed to get that influencer’s quote for your article, don’t be afraid to mention it to your social media followers in order to get a little extra attention.
I assure you that it is not at all some kind of cheap tactic. If the influencer offered you a quote, they are fair game to mention in the article’s promotions.
Furthermore, you will probably garner some attention from their loyal following, and this will mean you have attracted more people to your site simply by association.
Twitter can be an SEO goldmine, and it starts by spending the time to actually engage with your community.