Once your site is regularly receiving a decent amount of visitors, you can start thinking seriously about monetizing your blog. By far the easiest way to make money through blogging it to post advertisements on your site. Companies will actually pay you to posts ads. The more people who click on each ad, the more money you make.
Google AdSense is the most popular and user friendly program that will help you get matched up with companies and start posting advertisements. All you have to do it visit their site and set up an account. Once all your information has been verified, you will be given a special code to place on your site. This will allow companies to place ads. Every time one of your readers click on a company’s ad, you will earn revenue. It is that easy and completely hands-off. You main job is to work on bringing visitors to your site.
AdSense will regularly send you payments and choose the ads that go on your site. While you may find ads for larger companies that don’t have a clear relationship to your subject matter, Google works hard to help you earn money by placing relevant ads on your site. For example, if you run a health and fitness blog, you may see that AdSense displays are largely for gyms or nutritional supplements. This means that the ads are specifically targeting your audience and increasing the chances that they will click.
How Much Can I Expect to Earn?
The answer to this questions depends on a few key factors:
- How many people visit your site
- The visibility and placement of the ads
This is something you can control. When you enter the AdSense code on your site, you will have the opportunity to choose where ads appear on your pages and how many ads are placed throughout your site. The more prominently displayed each ad is, the better chance it has of performing well and attracting potential customers. You can also choose between all text ads and those with picture and text.
If you aren’t happy with how your ads are performing, try switching things up and keeping track of what changes make a difference. Although you might have expected visual ads to attract more click, with some testing, you may find that your readers are more likely to respond to text ads.
- The topic of your blog
Let’s face it: certain topics are just more popular and bound to bring more visitors. Companies are will to pay more per click to be posted on sites that features popular subject matter. The other reality is that certain topics tend to attract more wealthy readers. If you are writing about international travel and vacation destinations, chances are that your readers have the extra income to travel. This also means that they probably have more discretionary spending to put towards whatever product is being advertised.
When you take all these factors into account, the amount of money each publisher makes can vary widely, but the potential is there. If you maintain your blog and actively work on increasing traffic, you could earn several thousand dollars a month. Some of the most successful sites bring in upwards to $2 million a year just through AdSense.
If you have just started your blog, I wouldn’t recommend quitting your day job, but with persistence you can turn a website into a steady stream of extra revenue. Start with reasonable expectations and a good dose of hard work and you might be surprised to see how much you can earn.
There is always plenty more to learn about blogging and the field is constantly growing and changing, but it you follow the seven steps laid out in this tutorial, you will have all the knowledge and resources you need to start and maintain a successful blog.