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18 September 2008 Comments

Advertising Age, or adage.com is the preeminent source for all things advertising. And luckily, they’ve done a great job of covering the Presidential Election.

Watching the different strategies of the two candidates sometimes is sickening to me, because they just seem to be missing the point. The Obama campaign, up until recently, I felt was being too soft, they weren’t attacking bad at McCain.

McCain, his handlers had him going through the damn grocery store knocking over pickles or picking out tomato sauce.

Advertisers Know How to Sell

You want to know how to win an election? Win the hearts and minds. If advertisers can convince you you need to buy expensive sunglasses you can’t afford, or 47″ LCD tvs, they can probably convince you who you should vote for president.

Here’s an excerpt from an editorial by Ken Wheaton:

And while McCain is trying to appropriate the “change” theme, he’s proposing what? A panel modeled after the 9/11 Commission to study the issue. Now, not only does that sound like the same old politics, it almost sounds like the same old Democratic politics from back in the early ’80s. Let’s conduct a study and throw more government money at it. That allowed Obama to come back with this response: “The last thing we need is a commission to study a problem that everyone but John McCain knows is the result of the failed economic policies he has championed for the last 26 years.” Ouch.