Wise Startup Blog

Sling, the longtime great hardware device that allows you to stream your cable or HD-box to your PC or Mac, has now launched their online streaming destination, Sling.com.

The site itself is in Beta, but it looks great. They have major-content from all the major providers, and will be putting a lot of pressure on Hulu and YouTube.

Sling.com is built around the Sling-community, and that community resides around live-streaming of at-home-content, that is, media that you watch while sitting on the couch.

Live-Streaming Makes Sling.com A Killer

I’m not sure how the licenses are setup for live-streaming of TV, but Sling has a huge opportunity to make a splash with Sling.com.

There is a Live-TV tab that lets you stream from your current SlingPlayer. Unfortunately it isn’t yet setup for a Mac, but I believe this is just a pre-cursor to a lot of good stuff to come.

Imagine being able to watch any show, from any Slingbox, online, from Sling.com. Say you are a Patriots fan, but live in Florida. Your local Fox or CBS affiliate isn’t going to broadcast the game, but your buddy in New England will be getting the game.

What if you could pay $5 per month to get access to his Slingbox? And then catch all out-of-market games instantly, from your browser? Pretty sweet if you ask me.. This is great for all of the International users as well, no longer to ex-pats miss all their sports teams.

Thanks Sling.com, Now My Productivity Is Going Down The Toilet

Sling.com has a lot of the same programming choices from Hulu, but for some reason I like Sling.com better. Maybe because it integrates with my Slingbox or it’s a different player?

Not sure, but either way, Sling.com is going to be a force to be reckoned with as YouTube tries to figure out how to monetize their video behemoth.