Wise Startup Blog

Like many hurdles with startups, the first of everything is always the hardest. The first money is always the hardest to raise, the first employees are always the hardest to find, and the first advertiser is always the hardest. We’ve already covered how we’re selling advertising on our startup.

Now, these days, advertising is the lifeblood [...]

iMeem has received ~$25 million in Venture Capital, currently has all 4 major labels signed to licensing deals, and has about 10 million visitors per month to their website. As for their competition, Rhapsody is doing the best with 4 million visitors, while Napster and eMusic struggle with 2 million visitors. Granted, these are great [...]

Working at Grooveshark, we’ve long been the underdog in the startup music game, and I definitely don’t think things have changed for us, but after 2 years of hard work, we’re finally starting to see some of the fruits of our labor. Rhapsody is spending $50 million on their new DRM-free campaign to try to [...]

Knowledge is king, especially when you’re a startup and have competitors constantly beating down your door. Everyday, there are hundreds of new startups created, and if you’re not keeping a pulse on the scene, you would never know that someone has already created your same product, and already has such a head start that you’ll [...]

Looking to begin your startup marketing and run your first advertising campaign? You need to know where to start, and what to watch out for when spending your early dollars.

When you’re first getting off the ground with your startup, cashflow is extremely limited and you need to maximize all of your resources, especially when it [...]