Top 10 Competencies for an Inside Sales Rep
For startups, the sales department is the lifeblood of the company. There are no historical accounts, no recurring revenue, and everything that comes into the company is coming through the sales department. Taken from the Inside Sales Experts Blog, we have the most important attributes for a successful inside sales rep. Top Competencies for an [...]
Why Knowing Where Your Users Live Can Increase Your CTR Tenfold
When trying to figure out how to make more money from online advertising, many times publishers miss out on one of the easiest tools available to them: location-based targeting. The key to increasing CTRs and delivering higher overall CPMs is generating compelling, interesting, and targeted advertising for the user. Location plays a huge role in [...]
Selling Online Advertising: How To Prospect For Agency Leads
How can you sell ads to major brands such as Pepsi and Nike? As a young, inexperienced entrepreneur it can be a daunting task. Luckily, the IAB has just published lead quality accountability best practices designed to improve communications between agencies and publishers in the lead generation industry. Selling online advertising is all about relationships. [...]
The Best Tool For Reporting Your Traffic to Advertisers
Measuring Internet traffic is a dicey game. Publishers will always say that the measuring tools are way too low, and advertisers will always say the numbers are way too high. This constant battle causes huge headaches for publishers trying to sell out their inventory and for advertisers trying to avoid being over charged. So after [...]
Startup Facing Layoffs? Hug Your Stars, and Ditch Your Blackholes
The sports world is a great parallel to the startup and venture-world. You have a team, and often times the team is made up of rag-tag players or employees, and like any team, you can only get as far as your weakest link.
Is Your Sales Cycle Stuck In a Callback Rut? Here's How To Get Out!
Making call after call and always leaving messages? This can be both frustrating and time-consuming. Often times, you talk to your prospect on the initial call, only to have them fall off the face of the map a couple days later — what to do?
Always Be Closing: Top 10 Sales & Marketing Blogs
If you’re planning on your startup generating revenue, which you should be doing, you had better have one hell of a sales team. And like many startup entrepreneurs, you probably haven’t spent 10 years in the sales industry and as a result, your sales skills might be a bit lacking. These sales & marketing resources [...]
Business Plan 101: How to Generate Revenue Early & Often
When writing a business plan, you want to be able to prove to potential investors that your startup can produce revenue early, and often. Business plans are notoriously tossed out months after being completed, but the core elements of the business plan and the process of planning out and writing them is what’s so valuable [...]
Is Your Pitch Getting Shot Down? 3 Steps To Make It Effective
How do your potential customers feel when you reel off your sales pitch? Are they yawning or are they ecstatic and can’t wait to start throwing money at you? Regardless of your effectiveness, your pitch can always get better, and from Jill Konrath at Selling to Big Companies, she has a great exercise: Using a [...]
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