Top 10 Companies In Need of a Graphic Design Department OR The 10 Worst Logos of 2008
Image is everything. Branding is becoming increasingly important in this age of service-industry. Apple is able to sell an iPod for $200, when the device only costs $50 to make.
The remaining $150 is justified by Apple’s branding. From their logo, to design, to marketing, they make consumers jump out windows and watch their laptop events [...]
Stumped On How to Drive StumbleUpon Traffic to Your Blog? This Past Month I Tripled My Traffic, Here's How I Did It
For those of you who have used Stumbleupon, you already know how great it is. For those of you who have yet to install Stumbleupon, do so now.
EPIC FAIL: Why We Shouldn't Let Presidents Craft Their Campaign Strategies
I was 3 when this ad aired, so I’m glad I never got to see it in its true nature. Michael Dukakis, you need to understand, the American people are extremely stupid. They’re impatient and childish. You need to talk on their level, we’re not in a college debate. Mr. Obama, please don’t go with [...]
Who Needs College? Lessons From Mad Men: Advertising 101
For all of you who have not yet watched AMC’s Mad Men, it is a masterful piece of programming. It is set in the 1960s during the height of Madison Avenue and the advertising execs that ruled their world. In season 1, the account execs were discussing the latest Volkswagon ad:
Straight Talk Express
This ad, while [...]
The World's Largest, Least Historic Hostel Opens in December
Who says flight travel is a commodity? Entrepreneur Oscar Dios just acquired the Jumbo Hostel in 2006, and plans to start booking rooms in December.
The catch is, the airplane doesn’t actually go in the air. The plane is permanently parked in Sweden, and is to be used a hostel for newly arriving European travelers.
The idea [...]
Well Shit! Obama vs Palin in 1-on-1 for the White House?
It looks like John McCain has suddenly turned himself into a compassionate conservative. No longer is he uncle gramps whining about everything, suddenly he’s progressive, and conservative, at the same time.
Putting a fresh, female face on his campaign is John McCain one-upping Obama. Why would you want a young guy to run the country? Well, [...]
Obama is Cool. McCain is Pathetic.
After watching Obama on ESPN last night, and seeing him play 1-on-1 with Stuart Scott, it really made you feel like he’s one of us. The people LOVE W because they feel like he is, “one of us,” despite being a rich-kid whose Daddy was President, and gave him everything he’s ever had in his [...]
Analyzing Startup ROI in the Music Space: Lala vs Grooveshark vs we7
Working at Grooveshark, we’ve long been the underdog in the startup music game, and I definitely don’t think things have changed for us, but after 2 years of hard work, we’re finally starting to see some of the fruits of our labor. Rhapsody is spending $50 million on their new DRM-free campaign to try to [...]
Where to Begin Your Startup Advertising Campaign
Looking to begin your start-up marketing and run your first advertising campaign? You need to know where to start, and what to watch out for when spending your early dollars. Startup advertising can be very tricky, and if you’re not careful, you can blog the limited advertising budget you do have, being a startup.
Start up [...]
KYSSS: 5 Steps to …Keep Your Startup Simple, Stupid
The new rule these days is keeping your startup as dead-simple as possible. Feature creep has so often been the problem for web 1.0 players and the web 2.5 crowd has definitely learned its lesson. I think the reason we’re seeing such a shift to simplicity in this new crowd of web 2.0 apps is [...]
Business Plan 101: How to Generate Revenue Early & Often
When writing a business plan, you want to be able to prove to potential investors that your startup can produce revenue early, and often. Business plans are notoriously tossed out months after being completed, but the core elements of the business plan and the process of planning out and writing them is what’s so valuable [...]
Is Your Pitch Getting Shot Down? 3 Steps To Make It Effective
How do your potential customers feel when you reel off your sales pitch? Are they yawning or are they ecstatic and can’t wait to start throwing money at you?
Regardless of your effectiveness, your pitch can always get better, and from Jill Konrath at Selling to Big Companies, she has a great exercise:
Using a 1-10 (tops) [...]
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