Articles tagged with: Marketing
Sales & Marketing »
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Sales & Marketing »
Image is everything. Branding is becoming increasingly important in this age of service-industry. Apple is able to sell an iPod for $200, when the device only costs $50 to make.
The remaining $150 is justified by Apple’s branding. From their logo, to design, to marketing, they make consumers jump out windows and watch their laptop events liveblogged on the Internet.
Sales & Marketing »
Advertising, Marketing, Politics »
I was 3 when this ad aired, so I’m glad I never got to see it in its true nature. Michael Dukakis, you need to understand, the American people are extremely stupid. They’re impatient and childish. You need to talk on their level, we’re not in a college debate. Mr. Obama, please don’t go with what’s “right” just win baby, just win.
Advertising, Marketing »
For all of you who have not yet watched AMC’s Mad Men, it is a masterful piece of programming. It is set in the 1960s during the height of Madison Avenue and the advertising execs that ruled their world. In season 1, the account execs were discussing the latest Volkswagon ad:
Straight Talk Express
This ad, while calm by today’s standards was a shock to the advertising world 50 years ago. The VW Bug is clearly a lemon-shaped car. The ad makes no hyperbole about that fact, and gives consumers the “straight-talk …
Marketing »
Who says flight travel is a commodity? Entrepreneur Oscar Dios just acquired the Jumbo Hostel in 2006, and plans to start booking rooms in December.
The catch is, the airplane doesn’t actually go in the air. The plane is permanently parked in Sweden, and is to be used a hostel for newly arriving European travelers.
The idea in itself really isn’t that bad; you fly into Europe, and only minutes away from your arriving gate is a hotel. After flying in from the US on a 15+ hour flight, the last thing …


Hi, my name is Andrew Wise and I'm VP of Business Development for Grooveshark. I share my experiences as a 24 year old VC-backed entrepreneur.