Wise Startup Blog

Working at Grooveshark, we’ve long been the underdog in the startup music game, and I definitely don’t think things have changed for us, but after 2 years of hard work, we’re finally starting to see some of the fruits of our labor. Rhapsody is spending $50 million on their new DRM-free campaign to try to [...]

Looking to begin your startup marketing and run your first advertising campaign? You need to know where to start, and what to watch out for when spending your early dollars.

When you’re first getting off the ground with your startup, cashflow is extremely limited and you need to maximize all of your resources, especially when it [...]

The new rule these days is keeping your startup as dead-simple as possible. Feature creep has so often been the problem for web 1.0 players and the web 2.5 crowd has definitely learned its lesson. I think the reason we’re seeing such a shift to simplicity in this new crowd of web 2.0 apps is [...]

When writing a business plan, you want to be able to prove to potential investors that your startup can produce revenue early, and often. Business plans are notoriously tossed out months after being completed, but the core elements of the business plan and the process of planning out and writing them is what’s so valuable [...]

How do your potential customers feel when you reel off your sales pitch? Are they yawning or are they ecstatic and can’t wait to start throwing money at you?

Regardless of your effectiveness, your pitch can always get better, and from Jill Konrath at Selling to Big Companies, she has a great exercise:
Using a 1-10 [...]