How To Easily Make Money Online In a Recession

February 4, 2009

Everywhere we look, there are thousands of layoffs, from some of the best firms in the world, and it seems like there’s nothing left for consumers to do but sit and wait it out.
Cut back on expenses, start spending money more wisely, but a big piece of living through a recession is learning to seize [...]

2009's Highest Paying CPM Advertising Networks

January 14, 2009

We cataloged the best advertising networks in 2008, and given that things in the digital advertising world change so quickly, I wanted to update you guys on what we’re using on Grooveshark and what the highest paying ad networks you should be running on your own sites.
A couple of the networks I highlighted in the [...]

Why Knowing Where Your Users Live Can Increase Your CTR Tenfold

December 18, 2008

When trying to figure out how to make more money from online advertising, many times publishers miss out on one of the easiest tools available to them: location-based targeting.

The key to increasing CTRs and delivering higher overall CPMs is generating compelling, interesting, and targeted advertising for the user.
Location plays a huge role in delivering relevant [...]

The Best Tool For Reporting Your Traffic to Advertisers

December 17, 2008

Measuring Internet traffic is a dicey game. Publishers will always say that the measuring tools are way too low, and advertisers will always say the numbers are way too high.

This constant battle causes huge headaches for publishers trying to sell out their inventory and for advertisers trying to avoid being over charged.
So after experimenting for [...]

Burst Media Survey: What Is The Right Number of Ads to Maximize Publisher ROI?

December 16, 2008

Not to come as a surprise, but apparently too many ads on a page are bad for the visitor, and the advertiser. Interesting to note, however, is that having too many ads on your page can be bad for a publisher.

Nearly 30% of online adults surveyed and said they will immediately leave a website they [...]

How Display Advertising Actually Works

December 16, 2008

Dispelling some myths that CPC and performance based advertising is the only valuable piece of Internet advertising, there was a recent report published by Comscore, that was highlighted on Fred Wilson’s blog.
Some of the highlights of the report explain why CTR’s are so low on display inventory, but why that’s not necessarily a bad thing [...]

Saatchi & Saatchi Teach Men How to Stay Out Of The Doghouse

December 15, 2008

Saatchi & Saatchi created a new ad spot for JCPenney and their jewelry store with the message to men to stay out of the dog house.
Only at the last 10 seconds of the spot do the mention JCPenney, and only at the bottom of the ad. I was actually sent this ad this morning, so [...]

Parking Boots Can Be Good For Business

December 10, 2008

So living in a college town, we’re used to getting numerous parking tickets, tickets for speeding on bikes, getting your car towed, and parking boots. At the University of Florida, if you rack up 6 or more parking tickets, they finally put a boot on your car.
So about a month ago, my girlfriend Stephanie and [...]

Highest Paying CPM Advertising Networks

December 8, 2008

I control all of our advertising networks on Grooveshark, and after spending 2 months pouring over pretty much everything ad network, I’ve put together a list of networks with the best paying CPMs.
If you need an introduction on any of these networks, email me and let me know

Best CPM Ad Networks
Tribal Fusion
They have high-quality advertisers, [...]

Online Advertising Guide: What Ad Networks Pay The Highest CPM and CPCs

November 21, 2008

From Grooveshark’s introduction of a wide-skyscraper ad, I’ve been charged with finding the highest paying CPM and CPC ad networks

Google Doesn't Care About Monetizing Youtube, Releases New YouTube Player Lets You Embed Videos Right From The Player

November 6, 2008

YouTube has added additional functionality to their embeddable video player, perhaps pushing their site more to the platform play, and putting less emphasis on the portal.
This will be great for YouTube growth, but I don’t know how well this is going to play out for monetizing YouTube.
It’s a pretty cool feature none-the-less, meaning you can [...]

What Facebook Might Look Like in 6 Months

November 5, 2008

With the economy taking a nosedive, and Facebook quickly running out of money, investors are going to be asking them to start collecting revenue from their web property that gets more expensive everyday.

Federated Media Launches Crowdsource PC Research Development for Asus

October 29, 2008

John Battelle of Federated Media and his team just released an innovative ad campaign for Asus computer maker.

Want To Know Where To Launch A New Product?

October 29, 2008

Researchers Find U.S. Doesn’t Top the List of Countries, and Suggest Marketers Take a ‘Waterfall’ Approach to Rollouts. The actual top-country doesn’t even speak English at all, at least not natively.

Coke's New Burn Energy Drinks Wins Top Nods At Design Conference

October 20, 2008

Have you been able to find Coke’s new energy drink Burn online? I can’t find news of it anywhere. And it’s really a shame, because this new energy drink is taking the world by storm.

Web 2.0 Roundup: October 20th, 2008

October 20, 2008

iLike and TuneCore have partnered to allow artists to make money when people listen to their tracks. The new Macbook Airs are very impressive. Tips to buying a business (plumbing, perhaps?). Gamers can sell their virtual goods for real money …and more.