How To Easily Make Money Online In a Recession

February 4, 2009

Everywhere we look, there are thousands of layoffs, from some of the best firms in the world, and it seems like there’s nothing left for consumers to do but sit and wait it out. Cut back on expenses, start spending money more wisely, but a big piece of living through a recession is learning to [...]

2009's Highest Paying CPM Advertising Networks

January 14, 2009

We cataloged the best advertising networks in 2008, and given that things in the digital advertising world change so quickly, I wanted to update you guys on what we’re using on Grooveshark and what the highest paying ad networks you should be running on your own sites. A couple of the networks I highlighted in [...]

Why Knowing Where Your Users Live Can Increase Your CTR Tenfold

December 18, 2008

When trying to figure out how to make more money from online advertising, many times publishers miss out on one of the easiest tools available to them: location-based targeting. The key to increasing CTRs and delivering higher overall CPMs is generating compelling, interesting, and targeted advertising for the user. Location plays a huge role in [...]

The Best Tool For Reporting Your Traffic to Advertisers

December 17, 2008

Measuring Internet traffic is a dicey game. Publishers will always say that the measuring tools are way too low, and advertisers will always say the numbers are way too high. This constant battle causes huge headaches for publishers trying to sell out their inventory and for advertisers trying to avoid being over charged. So after [...]

Burst Media Survey: What Is The Right Number of Ads to Maximize Publisher ROI?

December 16, 2008

Not to come as a surprise, but apparently too many ads on a page are bad for the visitor, and the advertiser. Interesting to note, however, is that having too many ads on your page can be bad for a publisher. Nearly 30% of online adults surveyed and said they will immediately leave a website [...]

How Display Advertising Actually Works

December 16, 2008

Dispelling some myths that CPC and performance based advertising is the only valuable piece of Internet advertising, there was a recent report published by Comscore, that was highlighted on Fred Wilson’s blog. Some of the highlights of the report explain why CTR’s are so low on display inventory, but why that’s not necessarily a bad [...]

Saatchi & Saatchi Teach Men How to Stay Out Of The Doghouse

December 15, 2008

Saatchi & Saatchi created a new ad spot for JCPenney and their jewelry store with the message to men to stay out of the dog house. Only at the last 10 seconds of the spot do the mention JCPenney, and only at the bottom of the ad. I was actually sent this ad this morning, [...]

Parking Boots Can Be Good For Business

December 10, 2008

So living in a college town, we’re used to getting numerous parking tickets, tickets for speeding on bikes, getting your car towed, and parking boots. At the University of Florida, if you rack up 6 or more parking tickets, they finally put a boot on your car. So about a month ago, my girlfriend Stephanie [...]

Highest Paying CPM Advertising Networks

December 8, 2008

I control all of our advertising networks on Grooveshark, and after spending 2 months pouring over pretty much everything ad network, I’ve put together a list of networks with the best paying CPMs. If you need an introduction on any of these networks, email me and let me know Best CPM Ad Networks Tribal Fusion [...]

Online Advertising Guide: What Ad Networks Pay The Highest CPM and CPCs

November 21, 2008

From Grooveshark’s introduction of a wide-skyscraper ad, I’ve been charged with finding the highest paying CPM and CPC ad networks