Wise Startup Blog

I don’t know what Arrington and crew’s such big gripe with PayPerPost is?

I’ve read all of their negative reviews of PayPerPost, but I hadn’t ever checked out PayPerPost until today.

PayPerPost is basically a site where you get paid to write ads — pay per post, and bloggers can sign up to be a provider and advertisers can choose the bloggers to include on any campaign, kind of a cool idea, if you ask me.

My initial thoughts from all of the reviews from TechCrunch was that PPP was just a splog, for the most part, with bloggers getting paid to write favorable review of gadgets, etc.

When looking at a number of the blogs, I was expecting to see a bunch ad after ad from PayPerPost, but all of the content I could find was actually real, quality content from the bloggers — it was kind of hard to find the ad from the blogger (which might be a little bothersome for the advertisers, but oh well). Arrington, I really think you should take another look at PayPerPost, and this time a deeper look.

Now, personally I don’t really see any difference with this and the guys at Engadget. Engadget is a great site for gadgets, and does tons of reviews on everything from Guitar Hero III to the latest UMPC carry-all.

They normally receive demo units from all of the latest gadgets, and then give a review, good or bad. At the end of the day, however, their ability to review these gadgets and to keep an honest, quality opinion on the product is what makes the site valuable.

This same situation applies for bloggers on PayPerPost. The difference with PayPerPost, however, is that there are only a couple of Engadgets in the world … and then there’s the rest.

PayPerPost provides a marketplace that allows advertisers to get access into a number of different blogs, each with their own devoted, small demographic. And each of these bloggers still has a reputation to their readers.

To think that a blogger is going to give a Motorola ROKR a good review because they got paid $30 to do the review is really ridiculous. PPP is basically just giving the bloggers a reason to keep on blogging — they currently have Google Adsense to pay their hosting costs, and PayPerPost just gives them another reason to continue with the joy of writing.

Honestly, I see a lot of potential in PayPerPost and think they could truly build a valuable marketplace for advertisers and for bloggers.