Wise Startup Blog

When I am dealing with customers over the internet, it is very important to maximize your interactions with customers.

Discussions over the internet can be quite impersonal, and also very sparse. As a result, I use a couple of guidelines for all of my transactions.

• Use Exclamation points!
• I love to use exclamation points in my emails with customers. Exclamation points convey excitement, and a genuine excitement. Wouldn’t you rather speak to a customer service representative that was interested in speaking to you? The same applies to conversations over the internet. Make sure not to overdo it because it can quickly become fake and unprofessional.
• Always be positive
• When there is a customer complaint, try to answer the problem, and if you can’t answer the problem, offer some sort of compensation (refunds).
• Be Honest
• You can’t underestimate the power of honesty. Customers realize that sometimes mistakes are made, and they will even give you the benefit of the doubt if you are honest with them. However, even though people make mistakes, you should do your best to correct those mistakes and do your best to make amends

• Make Sure Customers Leave Satisfied
• No matter what you do, make sure that customers will leave your store, transaction, etc satisfied. While it may cost you a couple % points in your profit margin, the positive feelings and future referrals are well worth it. I try to ask all of my satisfied customers to refer their friends, and I offer them a referral discount. You’ve heard it a thousand times, an unsatisfied customer tells 20 other people, etc.

Hopefully these tips will help you when you are dealing with your own customer service.