Grooveshark's Top Performing Ad on Facebook

Published by Andrew on June 11, 2008

I’ve been experimenting with our Grooveshark ad campaigns on Facebook and have been happy with the results — we’ve been seeing a huge number of impressions for $.29 CPM, and I just ran a poll to gauge the effectiveness of our ads, strictly from a brand awareness aspect.

Overall, we had a pretty good response, but what was interesting was that of the people who didn’t know what the Grooveshark was, the majority were girls. This makes sense, as Grooveshark’s current demographic is 80% males between the ages of 18-35, however, women are the major purchasing power on the net and we definitely want to get them involved with Grooveshark.

So taking advice from my girlfriend Stephanie, I decided to “make an ad that’s not boring,” and here’s what I put together. It’s been running for 2 days and already has a higher CTR than all our other ads, we’ll see how it holds up and I’ll keep you posted once we run another poll.