Great Marketing: Jawbone Gives Free Headsets if You Swap Your Old One

Published by on January 11, 2008

In a brilliant move, Jawbone decided to give away their headsets for free at CES. The catch? You have to trade in your old headset.

jawbone headset

The Jawbone is really a remarkable product, and it’s one of those things that, once you try it, you’ll never go back.

So what did they do? They realized that putting their device into people’s hands was the best way for users to adopt their product, so instead of spending $3 million on a Super Bowl commercial, why not spend a couple grand at CES and get your device into the hands of all the media elite for them to write about it, brag about it, etc.

How can you do this with your business?

Tell us in the comments.