Local SEO: How to Optimize for Local Business Results

Published by on May 1, 2010

Local SEO is the biggest opportunity that exists on the Internet right now. Small businesses represent more than 70% of the jobs in this country, and there have been an explosion in small business marketing startups: Groupon, LivingSocial, FourSquare, etc. And there is a HUGE opportunity for you to market your small business online or help small business owners get their companies optimized.

Local SEO from SEO Link Wheelers

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For local businesses, their goal is to get more customers. That means more walk-in customers, more call-ins, and more leads.

When a potential customer is searching “lawyers gainesville”, a map is presented showing local lawyers in the area. This is the new SEO race. This map is called the Google Places map, and there is a new kind of SEO optimization that needs to take place.

Google is looking for references to businesses online, and instead of looking for links to the site, they look for listings in directories. Directories like the Chamber of Commerce, Better Business Bureau, etc.

The more listings a company has, the higher it will rank for local searches.

At SEO Link Wheelers, we are working with small businesses to get them not only this map, but also to get the local business multiple listings in the regular search results.

By building Yelp pages, Facebook pages, and then SEOing these pages, when a potential customers search for “lawyers gainesville” our clients will have about 4-5 listings on the first page of Google, which results in a huge increase in business.

Check out our entire local SEO packages and see if we can help you.

Here is the SEO Link Wheelers promise:

  1. We will list your business in 150+ online business directories. (Example)
  2. We will build mini-sites that will act as online billboards promoting your company. (Example)
  3. We will create a custom lead capture form for your website to get you more leads and more sales. (Example)
  4. We will create articles about your business with links to your site and mini-sites. (Example)
  5. We will create a custom phone number to track all the calls we generate. (Example)
  6. We will create custom YouTube commercials promoting your business all over the web. (Example)
  7. We will create new custom websites for your city and industry to promote your business. (Example)