Federated Media Launches Crowdsource PC Research Development for Asus

Published by on October 29, 2008

John Battelle of Federated Media and his team just released an innovative ad campaign for Asus computer maker.

The idea here is to gather the collective intelligence of PC users to help build a smarter, better machine. We’ve integrated all sorts of tools to help create a platform for ideas, including Grafitti, so you can draw it.

FM is working with Asus and Intel to promote their new crowdsourced project, with the goal of inspiring communication in the web-community.

In the past, it’s been noted that Intel has tried unsuccessfully to create a discussion and form a voice in the digital world. Let’s hope this effort goes better for them.

For more information, please see John Battelle’s blog.