Coke's New Burn Energy Drinks Wins Top Nods At Design Conference

Published by Andrew on October 20, 2008

Have you been able to find Coke’s new energy drink Burn online? I can’t find news of it anywhere. And it’s really a shame, because this new energy drink is taking the world by storm.

The images I found were from an Italian website, and also there was a pic snapped in Brazil of the Coke Burn truck.

Are you looking for a new energy drink? We did a best of energy drinks for startups recently, but it’s time for a refresh.

Coke’s Full Throttle definitely falls short, and I think this new Coke Burn could be a good replacement for Red Bull.

Design is Everything

Image is everything in pretty much ..everything. Except maybe Craigslist, and this new Coke can impresses. Red Bull has made a name for themselves with the svelte packaging and prestige.

The small size of the can is appealing, but the only limiting factor is the huge cost. At nearly $2 per can, it’s killer.

This new Coke product could come in at the $1 cost, bring the high-design theme, and take the market by storm.

What do you think? Beauty or beast?