Wise Startup Blog

Hi, I’m a PC and I’m pathetic.

The Seinfeld/Microsoft ads had artistic flair, something that kept you wondering, or at least confused. You thought, maybe Microsoft has a secret behind all this madness, this genius plan that is going to make me love them or at least not hate them as much.

These New Commercials Sucks

What makes the Mac ads great are a couple of points: the humor, the truth, and the nice little jabs.

The Humor

John Hodgman is a lovable PC character, and there are definitely ‘PCs’ like him all over the globe, just hop into your IT department and you can find one. Seinfeld brought this quirky humor, these new commercials just make you feel like you’re watching an insurance commercial, “you’re not a number, blah blah..”

The Truth

Windows Vista really does suck. Perhaps these new commercials, showcasing normal people, are most likely using XP. The group in Africa? Think they can power Vista machines? I think not.

Windows does have their operating system everywhere, but that doesn’t make ME want to use it. Think about it, do you want to know that Microsoft can be used for EVERY case on Earth, or do you want to know that it can handle your pictures, music, etc. — the stuff that people care about.

Jokes Are Funny

Nothing about these new ads are funny. They’re obviously a direct, pathetic, response to Apple’s commercials.

Why not continue to poke fun at yourself, which I think Microsoft thinks they’re doing with these new commercials.

Please Send Me Your $300 Million Next Time

For the next huge waste of money, Microsoft, please don’t hire another nerd Scoble to sell your product or pull the plug on Crispin early, why don’t you invest that $300 million into making your damn software better so I don’t have to pirate it, and actually consider buying it.

Here are the 3 commercials: