Saatchi & Saatchi created a new ad spot for JCPenney and their jewelry store with the message to men to stay out of the dog house.
Only at the last 10 seconds of the spot do the mention JCPenney, and only at the bottom of the ad. I was actually sent this ad this morning, so perhaps the viral nature of this campaign will make it a success.
It’s well worth the 4 minute watch: let me know what you think in the comments.


