Wise Startup Blog

This is a Sponsored Post written by me on behalf of Eight By Eight. All opinions are 100% mine.

Have a question about Internet marketing? Well there’s a new resource out there that’s trying to become the goto spot, which is a tall, tall task. Her name is Amy Africa. So what does Amy know?

Amy Africa Is An Interesting Idea

The site, amyafrica.com, reads more like a blog than a Yahoo! answers site, because that’s what it is at this point. You can submit questions on a number of topics and wait for Amy to respond:

* Analytics
* Conversion
* Creative
* Email Marketing
* Navigation
* SEO/SEM
* Shopping Carts
* Strategy

What qualifies Amy to be knowledgeable in all these areas?

As a member of a usability group that regularly reviews performance results from hundreds of companies, Amy Africa keeps abreast of the latest trends in ecommerce, making her an invaluable Internet marketing resource. You will save thousands of dollars by getting her advice before you make any significant changes to your web site.

Eight by Eight is an experienced direct marketing firm specializing in aggressive online selling strategies and proven web site usability techniques.

What distinguishes us from other online marketing consultants is our strong sales orientation. Over the years, we have been responsible for dramatic improvements in the marketing performance of hundreds of companies, both large and small, B2B and B2C.

But The Focus is Too Broad

As it stands right now I think the site should be focusing on a single area, ie ecommerce. Ask Amy any question about eCommerce, here are a couple I’d like answered:

- What is the best affiliate program for eCommerce owners?
- What is the best shopping cart solution?
- What is the best resource for PPC campaigns?
- Where can I find suppliers? Dropshippers?

Also, just a bit of advice to the folks at http://www.amyafrica.com, you’re doing yourself a big disservice having Social Spark publishers link to both your non-www and your www site, it’s known as canonical or unique URLs, and you want to only use one or the other, WWW or no WWW.

Matt Cutts has more information on canonical URLs.