Wise Startup Blog

Online video from DollarShaveClub.com

The follow is a guest post from Amanda Green, to guest post on our site, contact us!

As you probably fully know, perhaps the best way to make money online is by drawing traffic to a website, selling advertising space, and then bringing in ad revenue. If done successfully, you could potentially find yourself with a popular website that draws thousands of unique page views per month – and that passes that success on to you in the form of a regular check.

Since placing ads is one of the best ways to make money online, it stands to follow that maximizing those ad revenues – ex. trying to make ads more numerous or lucrative – is a good approach to take when seeking even greater profits. You can look to maximize ad revenue by increasing the amount of ad space on your site, selling ads yourself instead of going through a service such as Google, and by simply asking more for each ad placement.

But allocating more space to ads may backfire in the form of visitor dissatisfaction. And asking for more money is a tactic easier said than done. Fortunately, there is another way to boost ad revenue that does not run into such issues: video. Specifically, you can often realize greater profits by adding video posts to your site.

Why is this the case? Here are a few of the main benefits that video can confer:

-More and better site traffic. The use of video can help diversify your site’s content, in the process appealing to a broader range of potential visitors. These visitors are also likely to be of higher quality than on a purely text-focused site, as video has been shown to effectively lower bounce rate. All this means that you can command higher fees from advertisers once traffic goes up and your bounce rate decreases.

-Higher-end ads. Advertisements that function like commercials are all the rage these days, and they can be sold for far more than your standard banner ad. There’s just one catch: in order for a commercial ad to be placed on a site, it is naturally necessary that a site uses video to some degree.

-Greater ad placement potential. The incorporation of video doesn’t just add diversification to your site’s content – it also allows for greater diversity of advertisement placement. Ads can be placed before videos, following videos, and in popup text boxes as part of a video stream. They also, of course, can still be placed in banner form alongside places of text. This gives you the flexibility to use a greater number of ads without riling your loyal visitors.

With video, then, you can potentially succeed in commanding more money from each advertisement posted. You may also be able to increase marketing clients to such a degree that you’ll need to visit www.contractlogix.com in order to manage your many contracts. But keep in mind: video content is not right for every website or enterprise. Before pursuing the issue and trying to secure that added ad revenue, take some time to consider whether video is truly right for you and for your content needs.