Wise Startup Blog

I don’t think there’s a better example of the mastery of Internet Marketing than what we saw with the most recent election. McCain would put out a commercial making allegations about Obama, and the Obama team would respond with answers to those questions on Google Adwords.

Your Brand Is Being Destroyed Online

As you can see Obama used Adwords not only to defend his reputation, but also to go on the offensive, and Obama is guilty of his own errant allegations, but that’s besides the point.

For the majority of companies who have a presence online, they are simply not doing enough to protect their brand. There are more and more IHateBestBuy.com and similar sites popping up everyday, for every company, and each of these sites acts to chip away at your company’s reputation.

I’m a big Red Bull fan, and like to drink it a lot, but I’m a bit concerned about the Taurine in the Red Bull, and if it’s actually bad for me, so I did a google search for “is taurine bad for you”.

As you can see, the top 4 results are all negative stories and Redbull.com isn’t even on the frontpage of the results.

Take The Easy Steps To Protect Your Brand

We can go into the merits of optimizing your H1, H2, etc. tags to help you get better natural search rankings, but that takes time, and every second you wait, your brand takes a bigger hit.

If you want immediate impact, and you want to ensure your visitors see your message, create a Google Adwords reputation management campaign.

Have your team conduct the research on the most popular complaints or questions people have about your product (you probably already have a FAQ section), and simply buy up these keywords on Adwords. Be sure to be lenient in choosing your keywords, and one of the great things about these keywords is there’s nobody else bidding on them, so they should be very very cost-effective.

What Is A Customer Worth To You?

So if I’m an avid Red Bull consumer, who probably buys around 15 cans per month, at $2 can, that’s about $360/year, just in my purchases alone, so if you think spending the money on Adwords isn’t worth it, consider the alternative: you lose your happy, satisfied customers.