Life these days is constantly pulling us in a thousand directions at once, so it’s more important than ever to maximize your time utility. After all, even with all this innovation in the world, there are still only 24 hours in the day. So if you can start a business that creates time for people, you will be an instant millionaire.
How do we invent time?
The best example of a company that creates time out of nowhere is Tivo.
Tonight the NBA playoffs are on at 8, and the new season of True Blood is at 9. I’m going to be able to watch both shows and not miss a minute of either one and not have to stay up an hour later to finish the basketball game.
In a world without Tivo, you would have to watch 1 channel at a time. Thanks to Tivo and (also commercials), it records both shows at the same time, and then once True Blood is over, I can skip through all of the commercials and get caught right back up from when I switched over to True Blood.
How to invent time
So in this equation there are commercials. Basically time wasters that are present in every broadcast television show.
Find other types of commercials in your life, and figure out how to eliminate them or avoid them, and you’ll instantly create time out of nowhere.
Put your solution into a business and make a million bucks.
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