Facebook Grows Up: 25%+ Of Users Are 35 and over

Facebook is becoming more and more valuable as a company as the 5 year old company evolves. According to Inside Facebook’s latest figures, the number of women over 55 on Facebook is almost double the number of men of the same age.

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What Does This Mean For Marketers?

While formerly only seen as a network for teens and college students, Facebook’s more expansive user base gives marketers a bigger target for their advertisements.

If you’re looking to run CPA campaigns, you might have a chance with campaigns for mortgage loans, loan modifications, and even dentures.

For those of you using Facebook as a marketing-platform, have you been able to cash in on this new demographic makeup?