Facebook is becoming more and more valuable as a company as the 5 year old company evolves. According to Inside Facebook’s latest figures, the number of women over 55 on Facebook is almost double the number of men of the same age.
What Does This Mean For Marketers?
While formerly only seen as a network for teens and college students, Facebook’s more expansive user base gives marketers a bigger target for their advertisements.
If you’re looking to run CPA campaigns, you might have a chance with campaigns for mortgage loans, loan modifications, and even dentures.
For those of you using Facebook as a marketing-platform, have you been able to cash in on this new demographic makeup?