Tony Soprano Now Has His Own Wine Line, Bada Bing!

Published by on October 29, 2008

Even though the Sopranos show is no longer on the air, just like Seinfeld, it continues to live on. Bracco wines, of Lorraine Bracco fame, has launched a new Sopranos Italian wine.

The new Italian wines that will retail from $12 to $30 and include Sangiovese, Pinot Grigio and Pinot Noir varieties. The fit is obvious, as Italian food and wine were an integral part of the show’s storylines.

The wines are being marketed via a licensing agreement between HBO and Vesuvio Import Co., a wine importer named after an Italian restaurant from the series.

HBO has previously licensed the Sopranos name for several different products including “The Sopranos” gaming slot-machines, CAO cigars and “The Sopranos” cookbooks, but this is its first wine effort. “We feel that these quality Italian wines are the perfect complement to all of our other carefully planned product extensions for ‘The Sopranos’ brand,” James Costos, an HBO spokesman, said in a statement.