Marketing Archive

How to Generate Buzz for Your Startup for Free


Twitter is a great social utility that lets people microblog on their daily activities, rants, raves and general discussions about just about anything in the world. Thankfully, Twitter is free and is a great resource for startups looking for a way to generate some free buzz.

Thanks to the team at Tweetscan, you can easily scan [...]

When to Begin Advertising on Your Startup: Gummy Bear Theory


Web 2.0 Startups are constantly in “beta-mode” with each day bringing new advancements to the product, and the service never fully matures. This is great for the users, as they will always be presented with a better and better service, but on the startup-side it’s a difficult cycle to fall into.

While your product is constantly [...]

Grooveshark’s Top Performing Ad on Facebook


I’ve been experimenting with our Grooveshark ad campaigns on Facebook and have been happy with the results — we’ve been seeing a huge number of impressions for $.29 CPM, and I just ran a poll to gauge the effectiveness of our ads, strictly from a brand awareness aspect.

Save Time By Storing Your “About Me” Information


I sign up for about 5 sites daily on the average, and in the effort to make sure all my tracks are covered, I’m always completing all of the profile fields, so this means I’m typing in my birthday, sex, and phone number all the time, which is pretty much unavoidable. Luckily, I have a [...]

I’m in Florida Trend Magazine !


Looks like some of the work I’m doing here at Grooveshark is actually paying off, at least in terms of media exposure. Grooveshark worked with GatorNest on a research project where we brought in Masters students to help us conduct some market research for Grooveshark. They did a great job for us, and as a [...]