AdWords Guide: How to Write Good Ad Copy

Published by Andrew on July 13, 2010

My goal is for this to be the best Adwords Guide that helps you learn how to use Google AdWords and make it a profit center for your web business. Make sure to checkout how to get 10/10 quality scores and read up on what is Quality Score. Here is your AdWords tutorial for writing the best ads.

Best AdWords Ads

My goal in writing ads is to sell stuff. Sure, it’s great to get visitors to my website, but if they don’t convert, then it means my campaign is costing me more money than it’s making, so let’s talk about how to write ad copy that sells.

You have to educate your potential client as to what they will find when they click on your ad. Are you talking about your selection on the website, but make no mention of ever purchasing? If you advertise your site for window shoppers, that’s what you’re going to attract.

Your ad should have a clear call to action in it, whether it be:

- Sign up for our newsletter
- Shop now and get $20 off
- Buy this cosmetology case for only $69.99
- Get free shipping if you buy now

This is going to result in a slightly lower CTR since you will only attract people looking to buy, but in the end this will increase the amount of sales you get.

Here are a couple examples of ads I’m using that work:

Purchase – Call to Action