Wise Startup Blog

This is the second part of the Adwords Guide, the first post covered what is Quality Score so be sure to read that before getting into this story. So Quality Score is the most important factor in AdWords, it can help you decrease your costs and increase the performance of your campaigns, so how do we get a 10/10?

AdWords Quality Score 10/10

Above is a picture of my AdWords account for my eCommerce store that sells Kamisori Shears, among other things.

You can see the 10/10 for my keywords. So here are the steps:

1. Organize your campaigns and ad groups very specifically. I created a campaign for just Kamisori Shears, and each of my ad groups is for an individual product. Within each ad group, the keywords are only for those skus

2. You then want to create ads that are VERY specific to your keywords. I created an ad for every single keyword variation I have, so that if you type in any combination into Google, my ad will showup and be a direct match

3. This is an obvious one, but make sure your homepage is relevant to your ad groups. If you are an SEO company, and want to target affiliate marketers, make sure you have those keywords on your landing page. The easiest way to do that is just duplicate your current landing pages and add in the targeted keywords

Hope this helps — let me know your AdWords tips, look forward to hearing back.