The power of social networks to SMEs and entrepreneurs

Many small business and entrepreneurs are aware that they are not using the social platforms to the best of their ability as they remain incredulous about the benefits that social media can bring to their business. Knowing how to capitalise on your brand’s social media presence is crucial. Small business experts and entrepreneurs have shared […]

FHA Short Sales: What Buyers and Sellers Really Need to Know

A short sale seems like the kiss of death for sellers, and a boon for buyers. The truth is that short sales can be a win-win for everyone involved. As a buyer, there are key advantages like a discounted home price. For sellers, you get the benefit of walking away from your home with money […]

Four essential tools in the entrepreneur’s arsenal

  When you’re starting out in business, it can feel like you’re entering into a battle, but it doesn’t have to be that way! While you’re trying to find new ways to grow your business, you’ll be fending off competitors, maintaining your cash flow, and seizing new opportunities. All on top of digging through a […]

What Careers Does an MBA Offer Me?

A Master of Business Administration (MBA) is one of the most versatile degrees that an individual can obtain. By including core principles such as finance, human resource management, marketing strategies and accounting into one comprehensive program, a MBA will prepare you for a wide variety of jobs. The reason these fields are important to a […]

Can a Cash Advance Actually Bail You Out?

If you have never used a cash advance before, you may be wondering how it can help you and what you would want to use it for. After all, it is just an advance on money that your employer is going to give you, to be paid back when you get the paycheck from them. […]

How Fashion and Charity Go Hand in Hand: An Infographic

How Startups Are Optimizing Their Workforce Needs

More than ever before, all sorts of different business markets are leaning on startups to carry the load. There are a number of reasons for this, but the most popular factor is simply the reality that startups tend to lead to the greatest amount of innovation. When the founder of a startup company launches his […]

Healthy Eating, Healthy Mind – How eating fruit can improve your mental health

An article about how eating more fruit can benefit your mental well-being and work performance Struggling to stay awake in the day? Feel sluggish at lunchtime? Everyone knows the importance of healthy eating and good hydration to keep bugs at bay, but have you ever considered the mental benefits of eating more fruit? Latest studies […]

The Importance of Email Marketing

With the rise of businesses joining social media and finding success with engaging customers on that platform, some businesses have left email marketing by the wayside. However, email marketing is still a very relevant way to reach your customers with information about your business, special deals and sales. If you haven’t jumped into the world […]

2014 California Small Business Survey

Presented by California Bank & Trust, Business Banking